This past summer, the London Halal Food Festival made its debut in the city's east end. With everything from savory entrees to creative mocktails, the festival showcased the very best of halal cooking.
The London Halal Food Festival took place in August of 2016 at the iconic Tobacco Dock. The festival was largely designed as a "platform that harnesses business growth and enables companies to engage and access the fast growing Halal Economy" in the UK. To achieve this goal, popular brands such as Haji Baba Halal Meats, Anisa & Chocolate and The Datery, set up stalls showcasing some of their best dishes. The event also included live entertainment, a kids' play area and live cooking demonstrations from top celebrity chefs.
With a second festival slatted for August 19th-20th, 2017, it is clear that there is growing demand for halal events in cities such as London.
Immersive Halal Food Festivals
The London Halal Food Festival Showcases the Best of Halal Cooking
Trend Themes
1. Growing Demand for Halal Events - The success of the London Halal Food Festival highlights a growing demand for halal events in major cities, presenting an opportunity for businesses to create immersive and engaging experiences for the halal market.
2. Halal Economy Expansion - The London Halal Food Festival serves as a platform for businesses to access and engage with the fast-growing Halal Economy in the UK, providing opportunities for brands to expand their reach and tap into this lucrative market.
3. Innovation in Halal Cooking - The festival showcased creative and innovative dishes, mocktails, and cooking demonstrations from celebrity chefs, signaling the potential for disruptive innovation in the halal cooking industry.
Industry Implications
1. Hospitality and Events - The success of the London Halal Food Festival indicates a need for more halal events, creating opportunities for businesses in the hospitality and events industry to cater to the growing demand for immersive and Halal-friendly experiences.
2. Food and Beverage - The festival showcased a wide variety of halal dishes and beverages, creating opportunities for restaurants, food and beverage companies, and startups to innovate and serve the halal market.
3. Fashion and Lifestyle - The London Halal Food Festival is not only about food, but also about promoting a halal lifestyle, opening doors for fashion brands, lifestyle companies, and influencers to tap into the halal market and offer products and services that align with halal values.