In 2012, London will host the summer Olympics, and to lead up to the event, city planners are implementing a Cultural Olympiad to generate excitement. It isn't novel for Olympics host cities to stage a Cultural Olympiad to infuse the spirit of the Olympics into the city's existing culture. We've seen such cultural exhibits in Athens, Beijing and Vancouver.
Expect the London Cultural Olympics to have a bit of highbrow British flair. Twelve new public works of art will open, the Royal Shakespeare Co. will put on a Shakespearean festival, street carnivals will take place, a film competition will begin, and a beautiful light show will electrify Windsor Castle. The project will cost the city about $70 million.
Pre-Olympics Culture Coaching
London Stages Cultural Olympiad
Trend Themes
1. Cultural Olympiad Trend - Cities with upcoming Olympic games can feature their unique culture through a pre-Olympic cultural festival.
2. Public Art Trend - Cities can develop public works of art that can serve as tourist attractions and unique local landmarks.
3. Film Competition Trend - Organizers of major events can organize and showcase film competitions that can feature the city and its unique stories.
Industry Implications
1. Tourism Industry - The tourism industry can benefit from pre-Olympic cultural festivals as tourists seek unique experiences in cities hosting Olympic games.
2. Art Industry - The art industry can take advantage of opportunities to develop public works of art to add value to the city's cultural offerings.
3. Film Industry - The film industry can benefit from film competitions held during pre-Olympic cultural festivals as they can provide a platform to showcase unique stories around the city.