Loma Vista Tequila Soda is a new ready-to-drink beverage from The Boston Beer Company (the makers of Samuel Adams, Truly Hard Seltzer and Twisted Tea) and it shares a taste of premium tequila blanco, real lime juice, carbonated water and natural flavors. This beverage leans into the continual demand for ready-to-drink offerings, as well as the growing popularity of tequila, which is cited as having "the third-largest share of the spirits category."
This new beverage is being introduced in fruity and refreshing flavors like lime and mango. The cans tell the story of how Loma Vista Tequila Soda was inspired by the colorful, fiery sunsets that can be seen from the best vantage point on the multi-generational Yarborough family ranch in West Texas—Loma Vista.
Sunset-Inspired Tequila Sodas
Loma Vista Tequila Soda Takes Cues from a Peak in West Texas
Trend Themes
1. Ready-to-drink Boom - Loma Vista Tequila Soda taps into the increased demand for ready-to-drink beverages.
2. Tequila Renaissance - The popularity of tequila presents opportunities for new and innovative tequila-based products like Loma Vista Tequila Soda.
3. Canned Cocktails Rise - Canned cocktail beverages continue to grow in popularity, creating opportunities for new flavor combinations like Loma Vista's fruity and refreshing lime and mango flavors.
Industry Implications
1. Alcohol - Loma Vista Tequila Soda targets the booming alcohol industry, with a particular focus on ready-to-drink and tequila subcategories.
2. Beverage - As a new addition to the ready-to-drink beverage market, Loma Vista Tequila Soda taps into the growing trend of convenient, pre-made beverages.
3. Packaging - The colorful and unique can design of Loma Vista Tequila Soda highlights the importance of packaging and presentation in the beverage industry.