LG introduced a colorful new line of cell phones in Korea dubbed "Lollipops," targeting 17 – 23 year-old users.
One of the unique features of these clamshell phones is that they have 220 LED lights on the outside, which can display cute customized animations such as hearts, cars, animals, etc.
The LEDS can light up in 35 different colors, and the "Secret Lighting" feature allows different colors to be linked to different designated callers. Another feature, "Motion Silence," enables the phone to go silent when flipped upside-down. In addition, there is a self-portrait camera with software to aid users in taking good photos.
Colors choices include Aqua Blue, Cutie Pink and Boyish Titanium. The phones are also known by model numbers LG-SV800, KH8000 and LH8000.
First the chocolate phone, now the lollipop phone… LG seems to have a fondness for candy. I’m waiting for the "meat ‘n potatoes" phone or the "lasagna" phone. Mmmm…
Teen Targeted Tech
The Colorful LG Lollipop Phones Display LED Animations
Trend Themes
1. Customizable LED Animations - There is an opportunity for businesses to create customizable LED animations on different products to enhance brand identity and target younger audiences.
2. Personalized Call Color Coding - Businesses can incorporate personalized call color coding in their phones to provide users with easier access to important calls, enhancing customer experience and loyalty.
3. Motion-enabled Functionality - There is a disruption opportunity for businesses to incorporate motion-enabled functionalities such as 'Motion Silence' to enhance user experience and improve customer satisfaction.
Industry Implications
1. Mobile Phone Manufacturing - Mobile phone manufacturing companies can take advantage of customizable LED animations and personalized call color coding to target younger audiences and improve brand identity.
2. Consumer Electronics - Consumer electronics companies can integrate motion-enabled functionalities in their products to provide a more efficient and improved user experience.
3. Technology - There is a disruption opportunity in the technology industry to create products with customizable LED animations, personalized call color coding and motion-enabled functionalities to enhance user experience and engage younger audiences.