Music-Inspired Fashion Dolls

The L.O.L. Surprise! Remix Packaging Plays Music

L.O.L. Surprise! Remix is a new toy series that fuses fashion, music and entertainment, and the dolls come with boombox and record player packaging that really plays music. L.O.L. Surprise! is also releasing its very own full album of original music for the first time and it units five genres—pop, rock, country, hip-hop and R&B. The new line of L.O.L. Surprise! dolls introduces characters like Pop B.B., Lonestar and Kitty K, each of which represents her own genre of music.

To introduce the brand-new L.O.L. Surprise! Remix series to the world, the brand is holding a global YouTube viewing party. Until the upcoming event, fans can also find free downloadable party activities and the new Remix dance tutorial on the official L.O.L. Surprise! site.
Trend Themes
1. Music-inspired Toys - There is an opportunity to create new toys that combine music and entertainment to appeal to children.
2. Cross-over Entertainment - Brands can explore collaborations between different industries, such as fashion and music, to create unique products and experiences.
3. Interactive Packaging - Developing packaging that has interactive features like playing music can enhance the consumer experience and make products more memorable.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can incorporate music and entertainment elements into their products to cater to changing consumer preferences.
2. Fashion - Fashion brands can explore collaborations with music artists to create fashion dolls inspired by different music genres, creating new marketing and revenue streams.
3. Entertainment - Entertainment companies can explore ways to incorporate music and toys into their content, creating new cross-promotional opportunities.

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