Mark Madson likes to create unusual projects, so when he agreed to help his son build a tree house, he saw a grand opportunity. The finished tree house is made of a Chevy truck perched in a tree. The truck fits the tree so perfectly that anyone who wants to enter it has to crawl in through the windows.
I personally think there’s a ‘redneck’ joke here somewhere.
The ‘Truck in the Tree’ is located 8 miles east of Beloit on the north side of Interstate 43 at the No. 6 Clinton Exit in Wisconsin.
Lofty Roadside Attractions
Madman Mark Madson's Chevy Truck Treehouse
Trend Themes
1. Unconventional Architecture - Creating unique structures like a tree house made from a Chevy truck presents opportunities for disruptive innovation in architecture and design.
2. Eco-friendly Construction - Utilizing existing objects such as old vehicles as building materials in projects like the Chevy truck tree house highlights the potential for sustainable and eco-friendly construction practices.
3. Novelty Tourism - Roadside attractions like the Truck in the Tree provide a niche market for innovative and quirky tourism experiences that can capture visitors' attention and drive economic growth.
Industry Implications
1. Architecture and Design - Exploring unconventional materials and structures for projects like the tree house made from a Chevy truck can be a disruptive innovation opportunity within the architecture and design industry.
2. Construction and Engineering - Incorporating sustainable practices and repurposing materials in construction projects, as seen in the Chevy truck tree house, presents disruptive innovation opportunities within the construction and engineering industry.
3. Tourism and Hospitality - Developing unique and attention-grabbing attractions, such as the Truck in the Tree, offers disruptive innovation potential within the tourism and hospitality industry by catering to niche markets and creating memorable experiences.