Fashion photographer Reno Mezger captures L’Officiel Ukraine’s latest cover story starring Kate Shushakova and Stephanie Cam from Modelwerk. Eccentricity is an ongoing theme in the photo series that highlights pattern-clashing ensembles and theatrical makeup looks.
Styling for this vivid editorial is courtesy of Patrick Lief who works alongside hair stylist Fee Steinvorth and makeup artist Isabel Peters to transform the shoot’s model stars.
L’Officiel Ukraine’s latest cover story embodies and eccentrically elegant air and looks to the 80s and 90s for visual inspiration. Its models channel street style stars from another era and pull of a range of clashing wardrobe picks. These looks are accented with exaggerated brows and technicolored tresses that are molded into sculptural mullet dos.
Daring Dress-Up Editorials
L’officiel Ukraine’s Latest Coverstory Embraces Visually Vivid Styling
Trend Themes
1. Pattern-clashing Ensembles - The trend of pattern-clashing ensembles offers an opportunity for fashion designers to create bold and eclectic collections that push the boundaries of traditional fashion.
2. Theatrical Makeup Looks - The trend of theatrical makeup looks presents an opportunity for makeup artists and beauty brands to create innovative and fantastical cosmetic products that enhance self-expression and storytelling.
3. 80s and 90s Visual Inspiration - The trend of drawing visual inspiration from the 80s and 90s provides an opportunity for fashion brands and photographers to reinterpret and modernize retro styles for a contemporary audience.
Industry Implications
1. Fashion Design - The disruptive innovation opportunity in the fashion design industry lies in creating collections that embrace pattern-clashing ensembles, offering consumers unique and eye-catching garments.
2. Makeup and Beauty - The disruptive innovation opportunity in the makeup and beauty industry is to develop imaginative and theatrical cosmetic products that allow individuals to express their creativity and embrace unconventional looks.
3. Fashion Photography - The disruptive innovation opportunity in the fashion photography industry is to incorporate visual elements from the 80s and 90s into contemporary shoots, creating nostalgic yet modern visuals that captivate viewers.