The L’Officiel Turkey July 2014 cover shoot is rife with patterned dresses perfect for the spring season. Bold, bright and colorful, the designs are innately summery, which is something many women can afford to embrace during the hotter and sunnier months. Instead of recycling passable winter wear, it is time to embrace the nice weather before its too late.
Shot by photographer Olgac Bozalp, the L’Officiel Turkey July 2014 cover shoot stars model Ava Smith. The brunette beauty was styled by fashion editor Ayca Elkap. On the actual cover, she is sporting a look from Missoni’s spring-summer 2014 collection. Timelessly seasonal, her refreshing looks are perfected with loose locks by hair stylist John Mullan and understated makeup by Omer Faruk Dinc.
Patterned Dress Editorials
The L’Officiel Turkey July 2014 Cover Shoot Stars Model Ava Smith
Trend Themes
1. Patterned Summer Dresses - There is an opportunity to disrupt the fashion industry by creating sustainable, eco-friendly and affordable patterned summer dresses to cater to environmentally conscious consumers.
2. Bright and Bold Designs - There is a disruptive innovation opportunity for designers to experiment with brighter and bolder prints with unconventional styles that cater to body positivity and inclusivity.
3. Seasonally-appropriate Fashion - Opportunity exists for fashion companies to innovate by offering seasonally-appropriate clothing and accessories including accessories, shoes, and handbags to cater to consumers who demand conscious consumption and value-based spending.
Industry Implications
1. Fashion - The fashion industry can cater to the growing trend of eco-friendly and sustainable fashion, by using organic materials and ethical practices for creating accessible summer dresses.
2. Beauty - Beauty industry can partner with fashion brands to offer organic makeup and skincare products and along with cruelty-free and natural ingredients for a complete conscious fashion experience.
3. Retail - Opportunity exists for retail companies to offer high-end fashion at affordable prices and introduce seasonally appropriate collections, benefiting both consumer and business by catering to conscious consumer spending.