The L’Officiel China May 2012 editorial is completely feminine with an innocent flirtiness thrown into the mix. Posing in front of Paris-based Chinese photographer Michelle du Xuan's lens, model Odile Coco exhibits a girly beauty that is accentuated by some playful fashion pieces such as a cat-eared straw fascinator, masquerade mask and pretty pink lingerie.
Styled by Pierre-Yves Marquer, the L’Officiel China May 2012 editorial is filled with billowing dresses, soft colors and glittering accessories. The Dutch beauty is even given a slight retro finish that is just shy of the classic pin-up girl look. With lush curls by hairstylist Shuko Sumida and vibrant eye shadow and lips by makeup artist Aya Fujita, the modernized looks meld the '40s with a touch of the '80s.
Playfully Feminine Editorials
The L'Officiel China May 2012 Photoshoot Stars a Flirty Odile
Trend Themes
1. Feminine Fashion - Businesses can explore incorporating playful and flirtatious fashion pieces to attract customers seeking a unique and sophisticated modern fashion look.
2. Retro-inspired Beauty - Companies can leverage the popularity of retro beauty looks by offering beauty lines that deliver soft colors, lush curls, and vibrant eye shades and lips to the modern market.
3. Flirty Photography - Photography studios can capitalize on the demand for flirty and playful images by offering a variety of services that cater to clients seeking modern and feminine photography styles.
Industry Implications
1. Fashion Industry - Fashion brands can track this trend and explore producing playful fashion pieces that cater to the modern market's increasing interest in feminine and flirty fashion.
2. Beauty Industry - Makeup and hair care brands can create product lines that feature soft colors, lush curls, and vibrant eye shades and lips, which align with the popular demand for retro-inspired beauty looks.
3. Photography Industry - Companies that offer photography services can introduce a modern and feminine flair into their packages, featuring flirty and playful styles that speak to customers seeking a unique photo experience.