Loewe, a high-quality leather goods company founded in 1846, knows leather, and the Loewe ‘Leather Icons’ collection proves just that. Despite the current it-factor of leather in recent fashions, Loewe’s designs focus on classic cuts and a classic color. All of the pieces in the Loewe ‘Leather Icons’ collection are black.
"It felt natural to use the essential colour of leather. It also helped to make a focused, bold statement. I always think black makes leather tougher and sexier," said Creative Director Stuart Vevers of the color choice.
Hardcore Leather Campaigns
The Loewe ‘Leather Icons' Collection Keeps it Classic & Bad
Trend Themes
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Classic Leather Designs — Opportunity for disruptive innovation in creating unique and timeless leather products.
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Monochromatic Leather Collections — Opportunity to introduce monochromatic leather collections that make a bold and focused statement.
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Enhancing Leather's Tough and Sexy Appeal — Opportunity to innovate and experiment with techniques to make black leather products even tougher and sexier.
Industry Implications
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Fashion — Fashion industry can explore new ways to create classic and monochromatic leather products.
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Luxury Goods — Luxury goods industry can capitalize on the appeal of timeless leather designs.
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Accessories — Opportunity for accessories industry to create accessories that enhance the tough and sexy appeal of black leather.