Loewe, a high-quality leather goods company founded in 1846, knows leather, and the Loewe ‘Leather Icons’ collection proves just that. Despite the current it-factor of leather in recent fashions, Loewe’s designs focus on classic cuts and a classic color. All of the pieces in the Loewe ‘Leather Icons’ collection are black.
"It felt natural to use the essential colour of leather. It also helped to make a focused, bold statement. I always think black makes leather tougher and sexier," said Creative Director Stuart Vevers of the color choice.
Hardcore Leather Campaigns
The Loewe ‘Leather Icons' Collection Keeps it Classic & Bad
Trend Themes
1. Classic Leather Designs - Opportunity for disruptive innovation in creating unique and timeless leather products.
2. Monochromatic Leather Collections - Opportunity to introduce monochromatic leather collections that make a bold and focused statement.
3. Enhancing Leather's Tough and Sexy Appeal - Opportunity to innovate and experiment with techniques to make black leather products even tougher and sexier.
Industry Implications
1. Fashion - Fashion industry can explore new ways to create classic and monochromatic leather products.
2. Luxury Goods - Luxury goods industry can capitalize on the appeal of timeless leather designs.
3. Accessories - Opportunity for accessories industry to create accessories that enhance the tough and sexy appeal of black leather.