Amsterdam-based fashion label worked in partnership with Tunisian DJ and electronic music producer Loco Dice for a captivating range of apparel. The capsule was created for the summer season this year and encompasses a range of staple pieces. There are both long- and short-sleeve shirts, trousers to match, headwear and keychains as well. The overall aesthetic of the collection taps a motocross theme and to translate that concept further, the lookbook takes place in the deserts of Dubai.
The collaborative Daily Paper and Loco Dice collection boasts athletic-influenced details through its logo variations. There are also incorporations of Tunisian-red accents that reference Loco Dice's heritage. The range will be exclusively available in Milan at the One Block Down location beginning June 18th.
Motocross-Inspired Apparel
Loco Dice and Daily Paper Teamed Up for a Logo-Filled SS18 Range
Trend Themes
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Motocross-inspired Apparel — Disruptive innovation opportunity: Creating motocross-inspired fashion to tap into the growing trend of sportswear-inspired streetwear.
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Athletic-influenced Details — Disruptive innovation opportunity: Incorporating athletic-inspired details into fashion designs for a unique and sporty aesthetic.
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Heritage-inspired Accents — Disruptive innovation opportunity: Incorporating cultural and heritage-inspired accents into fashion designs for a more diverse and inclusive range of apparel.
Industry Implications
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Fashion — Disruptive innovation opportunity: Collaborating with influencers and musicians to create exclusive fashion collections that cater to niche markets.
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Sportswear — Disruptive innovation opportunity: Exploring motocross-inspired designs for sportswear to tap into the growing demand for unique and edgy athletic apparel.
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Streetwear — Disruptive innovation opportunity: Incorporating motocross themes into streetwear designs to attract fashion-forward consumers looking for bold and expressive fashion statements.