Lockout Professionals is a hilarious video created the ESPYs that has two NBA stars promoting their other talents aside from basketball. Kevin Love and Blake Griffin offer up everything, from getting boxes on high shelves down to DJing at bar mitzvahs.
The Lockout Professionals vid was created as a spoof to what NBA and NFL athletes might be doing with all their time off as a result of the lockouts in both leagues. If you have not already, take a gander at this really funny video.
Implications - Youth consumers have a strong penchant for ironic forms of humor. Symptomatic of this is the appropriation of cultural symbols from previous generations. Companies should consider how they could use ironic humor in their campaigns to form a deeper relationship with the coveted group.
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Trend Themes
1. Youth Ironic Humor - Companies can capitalize on the youth consumers' love for ironic humor by incorporating it into their marketing campaigns.
2. Cultural Symbol Appropriation - Brands can explore the use of cultural symbols from previous generations to appeal to youth consumers and create a stronger connection with them.
3. Athlete Spoofs - Opportunities exist in creating humorous videos or content featuring athletes that showcase their talents outside of their main profession.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can utilize youth ironic humor and cultural symbol appropriation to create more engaging campaigns.
2. Sports and Entertainment - Sports and entertainment companies can explore the concept of athlete spoofs to entertain and engage their audience.
3. Film and Media Production - The film and media production industry can capitalize on the trend of athlete spoofs by creating humorous videos or content featuring athletes.