Loop Industries and L’Occitane en Provence are working together to help the latter achieve 100% recycled PET in its bottles by 2025. L’Occitane’s ‘Almond Shower Oil’ is the first in the brand’s portfolio to be made with wholly recyclable PET resin. As a part of the deal, Loop Industries’ logo will be placed on the front of L’Occitane’s bottles in order to communicate that it is dedicated to sustainability.
"[...] We are proud to partner with Loop Industries, whose innovative technology will help us in achieving our target of 100% sustainable PET plastic in all our bottles by 2025. The innovative technology they provide is a game-changer that can help us play a part in addressing the growing global concern over plastic pollution," said David Bayard, R&D Director at L’Occitane en Provence.
PET Resin Bottles
Loop Industries and L’Occitane en Provence Launch a New Sustainability Initative
Trend Themes
1. Recyclable PET Resin Bottles - Opportunity for companies to partner with Loop Industries to achieve sustainability goals through their innovative technology.
2. 100% Sustainable Packaging - Companies can set goals to achieve complete sustainability in packaging, to address growing global concern over plastic pollution and attract environmentally conscious consumers.
3. Brand Partnerships for Sustainability - Opportunity for brands to collaborate with sustainable technology companies to achieve mutual sustainability goals and appeal to eco-conscious customers.
Industry Implications
1. Personal Care Industry - The personal care industry can benefit from using sustainable packaging, to reduce environmental impact and attract consumers who prioritize sustainability in products they purchase.
2. Recycling Technology Industry - Loop Industries and similar companies offering innovative recycling technologies have an opportunity to partner with a wide range of industries to help them achieve sustainability goals and stay ahead of environmental regulations.
3. Consumer Packaged Goods Industry - Companies in the consumer packaged goods industry can collaborate with sustainable technology companies to achieve sustainability goals in their packaging, which can increase customer loyalty and attract eco-conscious consumers.