While some location-sharing apps were created to help your friends find you, this one operates on anonymity. Peek:To combines anonymous social media with instant location-sharing. Founded by Oded Rochman, the app (currently in beta) aims to make the world feel smaller by enabling users to "connect to a real and unfiltered world through the eyes of another."
Its approach kicks against the likes, buzzwords and filters prevalent on so many other social media platforms but still maintains a voyeuristic element that allows users to explore and expand empathy. Like a crowdsourced street view, Peek:To encourages those who join to upload their view and give others the opportunity to see things literally from their point of view.
Anonymous Location-Sharing Apps
The Peek:To App Allows Users to Anonymously Upload With No Filters
Trend Themes
1. Anonymous Social Media - Opportunity for disruptive innovation: Develop a social media platform that allows users to share and engage with content anonymously, encouraging authentic and unfiltered connections.
2. Instant Location-sharing - Opportunity for disruptive innovation: Create a location-sharing app that focuses on real-time updates, enabling users to instantly share their whereabouts with others to foster a sense of connection and exploration.
3. Voyeuristic Technology - Opportunity for disruptive innovation: Design a tech solution that allows users to experience the world from different perspectives, promoting empathy and understanding through the exploration of other people's point of view.
Industry Implications
1. Social Media - Opportunity for disruptive innovation: Rethink the traditional social media landscape by introducing anonymity and fostering genuine connections through unfiltered content.
2. App Development - Opportunity for disruptive innovation: Build location-sharing apps that prioritize real-time updates, encouraging users to discover and engage with new experiences in an instant.
3. Virtual Reality - Opportunity for disruptive innovation: Develop virtual reality technology that allows users to immerse themselves in the perspectives of others, promoting empathy and understanding through virtual exploration.