The Local Firm Autumn/Winter 2012/13 collection features punk-inspired styles with a rockstar edge. The Swedish brand introduces and edgy autumn/winter womenswear line that puts emphasis on sleek cuts and clean lines.
From stiff and sharp textiles to texture-blocked styles, luxe leathers are displayed in a monochromatic palate that is paired with eye-catching bursts of color. From clean dark lines to brightly hued accents, this edgy runway presentation pays homage to 1980s punk rock.
From Pat Benetar inspired tights to sheer mesh statement pieces, the past lives on in these attention-grabbing and youth-infused styles. While netted shirts and ripped stockings take center stage, slick headbands, cozy leg warmers and V.I.P. pass necklaces serve as the perfect complementing accessories.
Daring to be different, the Local Firm Autumn/Winter 2012/13 collection stands apart from the crowd for all the right reasons.
80s Punk Rock Runways
The Local Firm Autumn/Winter 2012/13 Collection is Raw and Edgy
Trend Themes
1. 80s-inspired Fashion - There is an opportunity for fashion brands to incorporate edgy 80s-inspired styles in their collections, while maintaining sleek cuts and clean lines.
2. Punk-rock Fashion - There is an opportunity for brands to create more textured and monochromatic garments with eye-catching bursts of color, incorporating punk-rock elements while maintaining wearable appeal.
3. Accessories Revival - There is an opportunity for brands to revive 80s accessories like slick headbands, leg warmers, and V.I.P. pass necklaces, as complementary pieces to modern outfits.
Industry Implications
1. Fashion - There is a disruption opportunity for fashion labels to offer updated collections with an 80s punk-rock edge and modern fashion sensibility.
2. Beauty - There is an opportunity for beauty brands to create makeup and hair style inspirations that reflect simultaneous edginess and cleanliness that was popular during the 80s punk-rock era.
3. Music and Entertainment - There is an opportunity for the music and entertainment industry to incorporate runway trends in their performances as a way of reviving and popularizing different aspects of the punk-rock culture.