Lobos 1707’s award-winning ‘Joven and Reposado’ from Tequila and Mezcal is now available in 375ml bottles. Lobos 1707 is a 100% Blue Weber agave product grown, harvested, and bottled in Jalisco, Mexico. It was then especially completed in Spanish Pedro Ximénez (PX) Sherry wine barrels to produce an elevated, distinct flavor unlike any other on the market. With deep-roasted coffee and notes of cocoa, this Sherry wine barrel finishing procedure improves the taste profile substantially.
The Lobos 1707 Joven variety, aged for three months in American oak, has a well-balanced flavor with powerful flavors of recently cut Blue Weber agave and subtle balsamic undertones. With this new product, consumers who have not yet tried Lobos can do so at a more affordable price and in a more suitable size.
Compact Tequila Bottles
Lobos 1707 Launches the New 'Joven and Reposado' 375ml Tequila Bottles
Trend Themes
1. 375ml Tequila Bottles - The rise of 375ml bottles for premium tequila provides a disruptive innovation opportunity for companies exploring sustainable and innovative packaging solutions.
2. Sherry Wine Barrel Finishing - The popularity of sherry wine barrel finishing as a flavor enhancer presents a disruptive innovation opportunity for wineries and distilleries to collaborate and create unique, premium products.
3. Blue Weber Agave - The growing interest in Blue Weber agave as an ingredient provides a disruptive innovation opportunity for agricultural companies to scale up cultivation and innovate in the agriculture space.
Industry Implications
1. Alcohol - The adoption of new compact tequila bottle sizes can disrupt the traditional alcohol industry by offering a reduced price point and attractive packaging to broad consumer segments.
2. Packaging - The trend of sustainable and beautifully designed packaging solutions for premium tequila can disrupt the packaging industry, encouraging companies to innovate in eco-friendly materials and designs.
3. Agriculture - The rise of premium tequila production can disrupt the agriculture industry by creating new demand for rare and specialty crops, such as Blue Weber agave, and promoting sustainable cultivation methods.