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Bonchon is Serving Up a New Loaded Bulgogi Fries Side Dish

The popular Korean fried chicken chain Bonchon has expanded its selection of side dishes to include the new Loaded Bulgogi Fries.

For those unfamiliar, bulgogi is a Korean dish that literally translates into "fire meat." Generally, the dish consists of thin, marinated slices of meat (often beef), grilled on a barbecue or on a stove-top griddle. Bonchon's new Loaded Bulgogi Fries puts a clever twist on this dish by pairing pieces of thinly sliced marinated steak with melted mozzarella cheese, green onions, and spicy mayo, all served over a bed of French fries. The result is somewhat kind a Korean take on poutine.

The new Loaded Bulgogi Fries dish can be found now at participating Bonchon locations nationwide for a limited time.
Trend Themes
1. Korean-inspired Loaded Fries - Opportunity for fast food and quick service restaurants to offer unique, Korean-inspired loaded fries as a side dish.
2. Global Fast Food Innovations - Disruptive opportunity for global fast food chains to offer culturally-inspired menu items, such as Bonchon's Loaded Bulgogi Fries.
3. Fusion Fast Food - Opportunity for fast food chains to utilize fusion cuisine, like Bonchon's Korean-inspired Loaded Bulgogi Fries, to attract younger and more diverse customers.
Industry Implications
1. Fast Food - Opportunity for fast food chains to offer unique menu items, like Bonchon's Loaded Bulgogi Fries, to stand out in a crowded market.
2. Quick Service Restaurants - Opportunity for quick service restaurants to tap into the trend of cultural fusion cuisine, like Bonchon's Korean-inspired Loaded Bulgogi Fries, to attract younger and more diverse customers.
3. Global Cuisine Chains - Disruptive opportunity for global cuisine chains to introduce menu items inspired by diverse cultures, like Bonchon's Loaded Bulgogi Fries, to appeal to a wider customer base.

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