LL Cool J will join the list of rappers releasing new streetwear lines this summer as his own brand, Rock the Bells, gears up to launch its 'Hip Hop is Essential' collection.
Cool J's goal with the new collection is to offer customers premium athleisure looks at affordable prices while remaining true to his own retro sensibilities. "I wanted to create something that represents me: high quality, self-assured, versatile, and comfortable," said Cool J.
Browse through the line, and it becomes obvious that the rapper really does take comfort seriously. Baggy crewnecks, sweatpants, and sweat-shorts are the centerpieces of this throwback capsule. The collection also offers each garment in various colors ranging from bright blues, yellows, and pinks to earthy greens, beiges, and grays.
Rapper-Designed Athleisure Apparel
LL Cool J Releases New 'Hip Hop is Essential' Clothing Line
Trend Themes
1. Rapper-designed Athleisure Apparel - The trend of rappers creating their own athleisure clothing lines is disrupting the traditional fashion industry by offering customers affordable yet stylish options
2. Premium Athleisure at Affordable Prices - The trend of offering premium-quality athleisure apparel at affordable prices is offering disruptive innovation opportunities for established athleisure brands to cater to budget-conscious consumers
3. Comfort-centric Clothing Lines - The trend of designing clothing lines that prioritize comfort over style is creating opportunities for disrupting the high-fashion industry by catering to customers who prioritize comfort over aesthetics
Industry Implications
1. Fashion - The fashion industry can take advantage of the rising trend of rapper-designed athleisure apparel by incorporating elements of streetwear into their designs and collaborating with popular musicians
2. Athletic Apparel - Athletic apparel companies can take advantage of the rising trend of offering premium-quality athleisure at affordable prices by launching their own budget-friendly lines to tap into the large market of budget-conscious consumers
3. Music Merchandise - Musicians and record labels can explore the trend of designing comfort-centric clothing lines to offer fans more than just traditional music merchandise and tap into the growing demand for versatile and comfortable clothing