Living Room Theaters
Comfortable Viewing
Ultra has launched the Living Room Theater, a visionary concept in movie watching. Living Room Theaters combine the atmosphere of a European style café with the entertainment of a movie. They describe, "Felix Martin, Ernesto Rimoch and Diego Rimoch (two of whom are accomplished filmmakers) asked themselves, "What do we hate about going to the movies?" and set out to answer their complaints point by point. Why couldn't the lobby be a place for lingering before and after the movies? Why can't movie food reflect the quality of cuisine to which Portlanders are accustomed? Why can't the theaters themselves feel more intimate and welcoming? And how can we see more of the kinds of independent and foreign films we crave on the big screen?"
Trend Themes
1. Cafe-style Movie Theaters - The trend of combining café atmospheres with movie entertainment offers opportunities for disruptive innovation in creating unique and comfortable viewing experiences.
2. Elevated Movie Food - The trend of improving the quality of movie food opens up possibilities for disruptive innovation in providing gourmet cuisine options to enhance the overall movie-watching experience.
3. Intimate and Welcoming Theaters - The trend of creating more intimate and welcoming theater spaces creates opportunities for disruptive innovation in designing cozy and immersive environments for moviegoers.
Industry Implications
1. Hospitality - The hospitality industry can benefit from the trend of cafe-style movie theaters by integrating movie watching experiences into their offerings, attracting a wider customer base.
2. Food and Beverage - The food and beverage industry can tap into the trend of elevated movie food by partnering with theaters to provide high-quality dining options, enhancing the overall movie experience for viewers.
3. Interior Design - The interior design industry can leverage the trend of intimate and welcoming theaters by creating innovative and comfortable spaces that enhance the moviegoers' enjoyment and immersion.