The fashion industry’s fascination with dolls and mannequins seems unstoppable. It’s one of the most popular themes we’re seeing in fashion campaigns and editorials.
The latest is this editorial ‘Living Doll’ in the new May 2009 issue of UK Elle.
Model Valeria Dmitrienko is photographed by Lee Broomfield in rigid poses as a doll coming to life.
Implications - The influence of machinery and robots is observed in almost all facets of design, from film to fashion. This editorial from UK Elle is an example, and may be due to the modern female's boredom with feminine, frilly looks. Robots represent a power and immortality that most consumers are fascinated with, serving as a perfect inspiration for all initiatives.
Robotic Editorials
‘Living Doll' in UK Elle
Trend Themes
1. Robotic Fashion - The increasingly popular trend of incorporating robotic and mechanical elements into fashion campaigns and editorials presents opportunities for disruptive innovation in the fashion industry.
2. Living Doll Aesthetic - The living doll aesthetic, as demonstrated in the UK Elle editorial, presents opportunities for disruptive innovation in the beauty and cosmetics industries as consumers seek to replicate the rigid poses and perfect porcelain skin of doll-like models.
3. Immortal Inspiration - The fascination with robots as a symbol of power and immortality presents opportunities for disruptive innovation in various industries, from technology to entertainment to fashion.
Industry Implications
1. Fashion - The trend of incorporating robotics and mechanical elements into fashion campaigns and editorials demonstrates potential for disruptive innovation in fashion design, production, and marketing.
2. Beauty and Cosmetics - The living doll aesthetic, popularized by the UK Elle editorial, presents opportunities for disruptive innovation in beauty and cosmetics through the development of products that replicate doll-like features such as rigid poses and porcelain skin.
3. Technology - The fascination and inspiration gained from robots presents opportunities for disruptive innovation in the technology industry, specifically in the development of AI and robotics technologies.