Facebook is currently developing a livestreaming platform named Super that allows users to pay for customized content, like personalized videos, created by celebrities or other creators.
The Super livestreaming platform is being created as part of Facebook's product Experimentation Unit, or NPE, which was created last year for experimental development projects. Hosts on the platform will also be able to sell merchandise on their livestreams.
The platform is still being tested internally and it looks to create a space for users to pay for celebrity interactions. Some of the options that could be available to consumers include customized questions or taking a selfie with a Super host.
Facebook did not indicate whether the platform will be a dedicated app, or if it will be integrated into other platforms.
Celebrity Livestreaming Platforms
Facebook is Creating a Livestreaming Platform for Celebrities
Trend Themes
1. Livestreaming Celebrity Interactions - The Super livestreaming platform by Facebook presents an opportunity for celebrities and creators to monetize their interactions with fans through personalized videos and customized content.
2. Direct-to-consumer Merchandise Sales - With the Super platform, celebrities can sell merchandise directly to fans during livestreams, creating a disruptive innovation opportunity for the merchandising industry.
3. Experimentation in Livestreaming Services - Facebook's NPE and the development of the Super platform indicate an ongoing trend of experimentation within the livestreaming industry, providing opportunities for disruptive innovations in the way users interact with content.
Industry Implications
1. Entertainment - The Super livestreaming platform has the potential to revolutionize the entertainment industry by offering a new way for celebrities to engage with and monetize their fanbase.
2. E-commerce - The integration of merchandise sales within livestreams on the Super platform has the potential to disrupt the e-commerce industry by providing a direct-to-consumer sales channel for celebrities and creators.
3. Technology - The development of innovative livestreaming platforms like Super demonstrates the ongoing trend of technological advancements in the field of livestreaming, creating opportunities for disruptive innovations within the technology industry.