Modern denim label DUER has announced that it will release its new Live Lite collection on May 13th, which uses a proprietary fabric that's anti-bacterial, lightweight, and breathable. Perfect for the summer weather, the fabric is able to quickly absorb moisture, helping to keep its wearer cool on even the most hot and humid days. In addition to the brand's unique TENCEL Lyocell material, the fabric also blends polyester, cotton and spandex, making it durable and comfortable to wear.
The Live Lite collection features both pants and shorts, which come in a variety of versatile colorways. In addition to launching its new collection, DUER will also launch its new pre-sale model called NEXT. The model will be available for all upcoming launches from the brand, and allows shoppers to save up to 20% on their purchases. As the pre-sales will give DUER a better idea of how much product it needs to have in inventory, it's able to cut back on excess inventory expenses.
Lightweight Anti-Bacterial Pants
DUER's New Live Lite Collection is Perfect for Hot Summer Days
Trend Themes
1. Anti-bacterial Fabrics - Opportunity to develop and market fabrics with anti-bacterial properties for use in various industries such as healthcare, hospitality, and sports.
2. Lightweight Breathable Materials - Potential to create new materials that are lightweight, breathable, and moisture-wicking for applications in activewear, workwear, and outdoor gear.
3. Pre-sale Models - Disruptive innovation opportunity to implement pre-sale models to optimize inventory management and provide discounts to customers across industries like fashion, electronics, and home appliances.
Industry Implications
1. Fashion - Fashion industry can leverage anti-bacterial fabrics to produce stylish and functional clothing, addressing hygiene concerns.
2. Sportswear - Sportswear manufacturers can adopt lightweight breathable materials to enhance athletes' performance and comfort during physical activities.
3. E-commerce - Implementation of pre-sale models can benefit the e-commerce industry by reducing excess inventory and enticing customers to make early purchases.