The Liquid Diamond Sauvignon Blanc is being launched by the brand to offer consumers with an approachable option to try out when looking for a way to expand their interest in wines. The non-sparkling wine is being launched in the UK at a price point of £10, while also being made available as part of a gift set that's priced at £18. The accessible wine is cheekily described with emojis for its tasting notes to make it a great option for younger consumers to try out.
Co-Founder of Liquid Diamond and Beyond Wines Alex Green spoke on the new Liquid Diamond Sauvignon Blanc saying, "We are excited to extend our Liquid Diamond family of wines with this Sauvignon Blanc, our first non-sparkling wine. Since our launch earlier this year, we have seen Liquid Diamond go from strength to strength, with a growing customer-base who recognise and trust our brand for providing quality wines picked for people like them. Whether they are first-time or regular white wine drinkers, these shoppers will have the confidence to try our Sauvignon Blanc, knowing it will meet their high expectations. With our emoji labelling and our social media activity, we’re also making wine shopping more fun for consumers, which ultimately benefits the industry by bringing more shoppers into the wine aisles."
High-Quality Introductory Wines
Liquid Diamond Sauvignon Blanc is an Approachable New Option
Trend Themes
1. Accessible Wines - Brands are launching approachable wines to attract younger consumers and expand interest in wines.
2. Emoji Labelling - Brands are using creative label designs, such as emojis, to make wine shopping more fun for consumers and stand out in the industry.
3. Gift Set Offerings - Brands are making their wines more accessible by offering them as part of gift sets, which can make the products more appealing to consumers.
Industry Implications
1. Wine Retailers - Wine retailers can benefit from offering approachable wines with fun label designs and packaging options, such as gift sets.
2. Wine Producers - Wine producers can incorporate creative label designs, such as emojis, to make their products stand out and attract younger consumers.
3. Online Retailers - Online retailers can benefit from offering a wide variety of approachable wines with fun labelling and packaging options to appeal to different types of consumers.