Designer Edmundas Jankauskas came up with this liqueur packaging concept as a student and has managed to turn it into reality.
Called 'Summer Garden,' the collection features a series of liqueurs in dynamic flavors. These flavors include cherry, pear, coffee, lemon and blueberry. The product has been made to look more visually appealing since it was first revealed as a concept and the imagery on the branding is what makes it stand out. Each individual liqueur features an image of the food item that flavors the drink, which is made up of tiny versions of the same item.
This liqueur packaging reveals eye-catching monochrome designs and creative imagery that will easily capture the attention of consumers.
Summery Liqueur Branding
This Liqueur Packaging is Reminiscent of a Summer Garden
Trend Themes
1. Monochrome Packaging - Disruptive innovation opportunity for packaging companies to incorporate monochrome designs that capture consumers' attention.
2. Dynamic Flavor Liqueurs - Disruptive innovation opportunity for liquor companies to introduce dynamic flavors like Summer Garden's cherry, pear, coffee, lemon, and blueberry.
3. Imagery-driven Branding - Disruptive innovation opportunity for beverage branding companies to utilize imagery-driven designs for their products, like the Summer Garden liqueur packaging.
Industry Implications
1. Packaging Industry - Disruptive innovation opportunity for the packaging industry to incorporate monochrome designs that capture consumers' attention, similar to the Summer Garden liqueur packaging.
2. Liquor Industry - Disruptive innovation opportunity for the liquor industry to introduce dynamic flavors like Summer Garden's cherry, pear, coffee, lemon, and blueberry.
3. Beverage Branding Industry - Disruptive innovation opportunity for the beverage branding industry to utilize imagery-driven designs for their products, like the Summer Garden liqueur packaging.