I guess feathery bird-like fashion is definitely in. We’ve seen it on Louis Vuitton runways, on Madonna and in new fashion editorials.
Now the avian trend invades ad campaigns as well, evident in the new Viva Glam ad for MAC cosmetics featuring Fergie.
The ad promotes Fergie’s new lip gloss for MAC, Viva Glam VI Special Edition, which benefits the brand’s HIV/AIDS fund.
"I remember the ads with RuPaul and buying the first color, but it was pretty dark for my skin," Fergie explains, describing her choice of a pale, shimmery plum for the product. "I love a natural lip."
Big Bird-Inspired Cosmetics Ads
Fergie is Feathery in MAC's Viva Glam VI Lip Gloss Campaign
Trend Themes
1. Avian Fashion - The avian trend is making its way into fashion editorials, ad campaigns, and runways, offering opportunities for innovative bird-inspired designs and accessories.
2. Charitable Cosmetics - Brands like MAC are using cosmetics campaigns to promote charitable causes, creating opportunities for innovative collaborations that contribute to social impact.
3. Natural Lip Gloss - The preference for natural-looking lips is growing, highlighting opportunities for creating innovative lip gloss products that provide subtle, shimmery plum shades for various skin tones.
Industry Implications
1. Fashion - The avian fashion trend presents disruptive innovation opportunities in clothing, accessories, and runway designs, catering to consumers seeking unique bird-inspired styles.
2. Cosmetics - The cosmetics industry can explore disruptive innovation by collaborating with charitable organizations to create lip gloss products or campaigns that support important causes, enhancing brand reputation and customer loyalty.
3. Beauty - The beauty industry has the potential to create innovative and versatile lip gloss products that offer natural, shimmery plum shades suitable for a wide range of skin tones, appealing to the growing preference for a more natural look.