One of the newest products from Indian cosmetics brand Lakmé is a lip and cheek color that comes in a creamy mousse format.
The '9to5 Mousse Lip & Cheek Color' is described as a "super weightless" formula that boasts a "powdery matte finish." The unique cosmetic product is offered in ten warm shades and can be easily applied to the lips and cheeks for a hit of color.
While this is not the first time a mousse-style cosmetic has been introduced to the public, in the past they have typically only been foundation and blush products that are packaged in pots. Lakmé's mousse product for the lips and cheeks comes in a mess-free tube that can be applied with a wand applicator.
Lightweight Lip Tints
Lakme's Lip and Cheek Color Boasts a Mousse Texture and a Matte Finish
Trend Themes
1. Mousse-style Cosmetics - The introduction of mousse-style cosmetics opens up opportunities for innovative packaging and application methods.
2. Multi-functional Lip Products - The development of products that can be used on both the lips and cheeks provides convenience and versatility for consumers.
3. Lightweight Matte Finishes - The demand for lightweight, matte finishes in cosmetics presents opportunities to create innovative formulas and textures.
Industry Implications
1. Cosmetics - The cosmetics industry can explore the use of mousse formulas and multi-functional products to meet consumer demand for lightweight and versatile options.
2. Packaging - The packaging industry can develop innovative packaging solutions for mousse-style cosmetics that are convenient and mess-free.
3. Beauty Applicators - The beauty applicator industry can create wand applicators that are specifically designed to efficiently apply mousse-style cosmetics.