Lion's Choice, the quick-service restaurant most known for its premium roast beef products, announced the new Lion's Choice fried chicken menu. This menu was announced in advance of National Fried Chicken Day, which takes place on Wednesday, July 6th, 2022.
The new menu includes three new items, including one offering on the chain's kids' menu. The two main menu offerings are the Cluckin' Chicken Tender Sandwich and Chili Lime Crispy Chicken Salad, while the kids' menu item is the Chicken Tender cub Meal. Each sandwich retails for approximately $5.49 on its own, or $9.59 in a combo, while the salad costs $8.25 on its own.
Lion's Choice stated that it did not jump into this menu without preparation, though, as the chain reportedly spent the last two years finding the perfect items to add to its menu.
Refined QSR Chicken Sandwiches
Lion's Choice Debuted a New Set of Fried Chicken Items
Trend Themes
1. Premium QSR Chicken Offerings - Quick-service restaurants can innovate by introducing high-quality and unique chicken-based menu items to attract new customers.
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3. Special Occasion Menu Additions - Restaurants can capitalize on special events and holidays by introducing limited-time menu items, such as National Fried Chicken Day offerings, to attract customers and generate buzz.
Industry Implications
1. Fast Food - Fast food chains can introduce new and unique menu items, different from their current menu, to stand out in the market.
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