For the Bustier Autumn/Winter 2013-2014 line, talented graphic designer Alberto Sevesco created a series of lingerie ad posters that combined the fluidity of watercolor with models dressed up in lacy undergarments. The campaign images beautifully merge photography with paint to create a series of surreal illustrations.
Bustier is known for creating beautiful lingerie in a wide variety of colors and patterns. Rather than show models dressed up in the brand's clothing, Bustier opted for a more whimsical aesthetic. These illustrations use photo editing software to turn images of the models into swirls of watercolor. Sevesco's editing adds an elegance and femininity to the images that is in keeping with the brand's luxurious and flirty lingerie line.
Watercolor Lingerie Ads
Alberto Seveso Blends Lingerie Models and Paint for Bustier's Ad Campaign
Trend Themes
1. Watercolor Fashion Ads - Fashion brands can experiment with watercolor illustrations in their ad campaigns to create a whimsical, dream-like aesthetic that highlights their products.
2. Merging Photography and Graphics - The use of photo editing software to merge photography and graphics can create surreal and visually stunning images for brands' marketing campaigns.
3. Feminine and Whimsical Aesthetic - Brands can tap into a feminine and whimsical aesthetic for their marketing campaigns to attract customers who value elegance and luxury.
Industry Implications
1. Fashion - Fashion brands can leverage watercolor illustrations and photo editing software to create unique and visually appealing ads for their clothing and accessory lines.
2. Graphic Design - The use of photo editing software to create surreal illustrations can open up new opportunities for graphic designers to showcase their skills in advertising and marketing.
3. Lingerie - Lingerie brands can experiment with whimsical and dream-like visuals in their marketing campaigns to appeal to customers who value femininity and playfulness in their undergarments.