For National Mustard Day 2023, French's announced the launch of limited-edition Skittles: the first-ever French's Mustard flavored Skittles. This unconventional collaboration offers a new experience of the tangy Classic Yellow Mustard condiment, and fans will have their chance to taste these candies as part of a multi-stop Mustard Mobile tour, and online sweepstakes.
According to Ro Cheng, Marketing Director at Mars, these first-of-their-kind Skittles mashup the "tangy mustard flavor with [Skittles'] iconic chewy texture to deliver this unique summer treat for National Mustard Day."
For National Mustard Days past, French's has created everything from mustard buns and donuts and beer to ice creams inspired by this iconic condiment. Like the brand's previous creations, this one is an unexpected as ever, treating fans to a whole new way to appreciate the condiment on its own and in different forms.
Mustard-Flavored Candies
French's Created Limited-Edition Skittles for National Mustard Day
Trend Themes
1. Mustard-flavored Candies - Creating unique and unconventional candy flavors, such as mustard, for limited-edition products.
2. Food Mashups - Merging different food flavors or concepts to create novel culinary experiences, like tangy mustard Skittles.
3. Condiment-inspired Treats - Developing various food and beverage products that draw inspiration from iconic condiments, expanding their applications.
Industry Implications
1. Confectionery - Exploring new flavor profiles and pushing boundaries to develop unique and innovative candy products, like mustard-flavored Skittles.
2. Food and Beverage - Embracing food mashups and unusual flavor combinations to meet consumer demand for novelty and experimentation.
3. Food Service - Capitalizing on condiment-inspired trends to create limited-edition menu items and seasonal offerings for customers seeking unique dining experiences.