This Lucky Charms limited-edition packaging has been debuted by General Mills without the brand's infamous mascot, Lucky, as part of campaign to encourage consumers to try their hand at catching him this springtime.
The cereal branding includes a variety of trap-inspired activities that are meant to bring Lucky back to the breakfast food box and are perfect for kids of all ages to try out. The brand has also partnered with Hasbro to create an online board game that provides a new take on the classic Mouse Trap board game. The cereal boxes are making their way to store shelves in the US now.
Senior Marketing Communications Manager Brandon Tyrrell spoke on the Lucky Charms limited-edition packaging saying, "We never know what our favorite, mischievous leprechaun is up to. But now with him off the box and on the run we're asking for everyone's help to find him. We know he's a big "American Idol" fan and have reason to believe he could appear on set Feb. 25 and March 3 on ABC and next day on Hulu—so be on the lookout!"
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Trend Themes
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2. Brand-hasbro Collaboration - Partnerships with entertainment companies offer new immersive experiences to drive consumer engagement.
3. Limited-edition Campaigns - Exclusive packaging designs create excitement and collectibility among consumers.
Industry Implications
1. Food Packaging - Innovative packaging designs open doors for consumer interaction and brand storytelling.
2. Entertainment Marketing - Collaborations with popular entertainment brands create fresh marketing opportunities for product promotion.
3. Consumer Goods - Limited-edition campaigns drive brand loyalty and increase product visibility on store shelves.