D'USSÉ Cognac and Humberto Leon, the co-founder of Opening Ceremony and Los Angeles restauranteur, teamed up to create limited-edition red envelopes in celebration of Lunar New Year traditions. Every year, red envelopes, lai see, are filled and exchanged with loved ones in the spirit of sharing luck and good fortune. These bespoke red envelopes can be found exclusively at select retailers in California, Texas and New York with the purchase of a D'USSÉ XO Limited Edition Lunar New Year gift box, while supplies last.
The limited-edition D'USSÉ XO x Humberto Leon red envelopes celebrate 2024 as the Year of the Dragon, along with traditional greetings and wishes for a prosperous year embossed with the cognac brand's signature silver finish.
Bespoke Red Envelopes
D'USSÉ Cognac & Humberto Leon Crafted Limited-Edition Red Envelopes
Trend Themes
1. Limited-edition Red Envelopes - The collaboration between D'USSÉ Cognac and Humberto Leon resulted in limited-edition red envelopes for Lunar New Year celebrations.
2. Lunar New Year Traditions - The tradition of exchanging red envelopes, or lai see, during Lunar New Year inspires the creation of these bespoke red envelopes.
3. Exclusive Collaboration - The exclusive availability of these red envelopes at select retailers in California, Texas, and New York offers a unique opportunity for consumers to acquire them.
Industry Implications
1. Alcohol/beverage Industry - D'USSÉ Cognac's collaboration with Humberto Leon could open up new marketing avenues and partnerships within the alcohol/beverage industry.
2. Retail Industry - The limited availability of these red envelopes at select retailers highlights an opportunity for the retail industry to tap into the Lunar New Year market.
3. Gifting Industry - The presence of limited-edition red envelopes as part of the D'USSÉ XO Lunar New Year gift box presents a disruptive innovation opportunity for the gifting industry.