Modern sexual wellness brand Maude is expanding its range of body care products and personal care staples with a limited-edition puzzle created in collaboration with Piecework Puzzles. The Maude Bottoms Up jigsaw puzzle has 500 pieces and it promises to be a "puzzle that truly sets the mood"—and the puzzle featuring a photograph by Carl Ostberg is deemed not suitable for children. The scene depicts a candlelit table with snacks like olives, pistachios and glasses of whiskey.
Over the last few years, adults have been taking up puzzles as a low-tech, meditative activity. With this product, Maude set out to explore how it might express itself in a new way, as well as how mood and intimacy can be created home with leisure activities.
Intimate Jigsaw Puzzles
Maude Created a Limited-Edition Puzzle to Set the Mood at Home
Trend Themes
1. Intimate Puzzles - Adults seek new ways to combine leisure activities with intimacy, creating opportunities for puzzle makers to explore adult themes.
2. Mood-setting Products - The creation of puzzles that promote specific moods such as relaxation, romance, and intimacy, presents opportunities for wellness and lifestyle brands to expand their range of body and personal care products.
3. Adult Playtime - As more adults seek ways to engage in low-tech and off-screen activities, brands can explore creative ways to market products that cater to this growing trend.
Industry Implications
1. Sexual Wellness - With the rise in interest in puzzles as an intimate and mood-setting activity, sexual wellness brands have an opportunity to launch products that combine stimulation with leisure activities.
2. Leisure - Brands can leverage the trend of adults seeking low-tech and off-screen activities by offering products such as soothing music, candles, and scented oils that can help set the mood for relaxation and intimacy.
3. Puzzle Making - Puzzle makers can explore adult themes when creating puzzles, making use of images and themes that cater to the interests of adults who seek low-tech and off-screen activities.