This flirty fashion video titled ‘Fringed’ is the latest from photographer Nick Knight and features a lovely Lily Donaldson. The shoot included clothing from Louis Vuitton, Balenciaga, Christian Louboutin, and Alexander McQueen. The high energy clip was the result of the work the pair did for the UK Vogue March 2009 cover.
Knight believes that with today’s digital technology, "fashion film is the new fashion photography." With the growth of online magazines he is likely correct in his assumption, as the video is very enticing.
I can’t wait to see what still ends up on the cover.
Video Fashiontography
Nick Knight's Shoot of Lily Donaldson for Vogue
Trend Themes
1. Fashion Film - Fashion film is disrupting the traditional fashion photography industry by combining digital technology with high-energy visuals.
2. Online Magazines - The growth of online magazines is creating new opportunities for visual storytelling and immersive fashion experiences.
3. Video Advertising - Video fashiontography is opening up innovative advertising possibilities by captivating audiences with engaging fashion videos.
Industry Implications
1. Fashion Photography - The fashion photography industry needs to adapt to the rise of fashion film as a new way of showcasing brands and products.
2. Fashion Publishing - Online magazines are revolutionizing fashion publishing, demanding new strategies for content creation and distribution.
3. Advertising - Brands can tap into the power of video fashiontography to create captivating and innovative advertising campaigns.