Lillet's Lillet Paint Night event was hosted last month in the heart of Toronto's chic Yorkville neighborhood inside Bar Reyna. The event featured a customizable cocktail station where guests could create a signature Lillet Spritz, a chef-curated menu of Mediterranean bites and restaurant seating that was transformed into a DIY painting studio.
Guest left the event with a DIY portrait that was created with the help of an artist who lead a step-by-step Eiffel Tower painting tutorial. The art tutorial gave guests the choice to create the ideal Paris landscape or to venture out with an original piece.
The Lillet Paint NIght event celebrated the sparkling wine brand's newest Lillet Spritz cocktail that combines Lillet Blanc sparkling wine with tonic water and a fresh garnish of one's choice. Garnishes spotlighted at the event included lemon and cucumber slices, fresh berries, mint leaves and more, giving guests a variety of tasty recipe ideas that they could try at home.
Wine Brand Art Parties
The Lillet Paint Night Event Featured DIY Spritzers and Painting
Trend Themes
1. Customizable Cocktails - Opportunity for brands to offer customizable cocktail experiences at events, allowing guests to create their own unique drinks.
2. DIY Painting Studios - Emerging trend of incorporating DIY painting studios into events, providing guests with an interactive and creative experience.
3. Chef-curated Menus - Growing demand for chef-curated menus at events, offering guests a unique and high-quality dining experience.
Industry Implications
1. Hospitality - Hotels, bars, and restaurants can incorporate customizable cocktail stations and DIY painting studios into their event offerings to attract customers and provide memorable experiences.
2. Alcohol and Beverage - Wine and spirit brands can host events that showcase their products through customizable cocktail stations and creative painting tutorials.
3. Art and Entertainment - Art studios and event spaces can tap into the trend of combining art tutorials with food and drink offerings to create unique and engaging experiences for guests.