The famous rappe, L'il Jon, just set a Guinness Record for largest diamond pendant ever recorded. The diamond pendant costs roughly $500,000.00. It has 73 carats of diamond in it and 3,756 round-cut white diamonds in the necklace. Overall, the total set of this jewelry weighs 12 pounds, 7.5 inch tall and 6 inch wide. The pendant is designed with a phrase "Crunk Aint Dead".
Implications - While the bridge between the rich and the poor continues to expand, individuals with disposable income are increasingly looking for new extravagant products. Businesses will benefit by honing in on the small but wealthy group of individuals who still consider an luxurious lifestyle their main priority. Companies need to realize that not all consumers are in the midst of supervising their spending and that there is still a market for lavish products.
World Record Bling
Largest Diamond Necklace Ever
Trend Themes
1. Extravagant Consumer Products - Businesses can tap into the market of wealthy individuals who still consider a luxurious lifestyle their main priority by creating more lavish products.
2. High-end Jewelry - There is an opportunity for jewelry companies to create more high-end and unique pieces to appeal to consumers with disposable income.
3. Individualism in Fashion - As the gap between rich and poor continues to widen, some consumers will seek to display their wealth through unique and extravagant fashion items.
Industry Implications
1. Jewelry - Jewelry companies have an opportunity to create unique, high-end pieces to appeal to wealthy consumers.
2. Luxury Goods - Companies that offer luxury goods can capitalize on the desire for extravagant and unique products among individuals with disposable income.
3. Fashion - In the fashion industry, there is room for brands to create innovative, individualistic designs that appeal to consumers with a taste for luxury and exclusivity.