Instead of taking cash, the Pepsi 'Like Machine' accepts Facebook likes as payment. People who liked the Pepsi page received a free soda from the machine.
The machine works by interfacing with your smartphone to provide you with Pepsi. After liking the Facebook page and choosing a type of Pepsi on your phone, the machine instantly dispenses a soda. Those without phones could use a large touchscreen to log in to Facebook and like the page.
Developed by ad agency TBWA, the campaign was built to replace the act of giving out free samples. Instead of indiscriminately providing free pop, the machine tracks and records those that it provides drinks to. The result is a wealth of consumer data that Pepsi can use for future campaigns.
Social-Powered Vending Machines
The Pepsi 'Like Machine' Dispenses Sodas for Likes
Trend Themes
1. Social-powered Vending Machines - Using social media platforms such as Facebook for transactions in vending machines.
2. Data-driven Marketing Campaigns - Collecting consumer data through vending machines for future targeted marketing campaigns.
3. Interactive Campaigns - Replacing traditional sampling methods with interactive campaigns that engage customers and collect data at the same time.
Industry Implications
1. Advertising - Using social-powered vending machines for interactive and data-driven advertising campaigns.
2. Retail - Implementing social-powered vending machines to engage customers and collect data for future marketing campaigns.
3. Technology - Developing vending machines with advanced connectivity capabilities, such as smartphone and social media integrations.