JohnUNDERCOVER offers a vibrant and graphic-rich lightweight outerwear collection for Spring/Summer 2019. The imprint is part of designer Jun Takahashi's vision for contemporary menswear. It is artistically relevant, to say the least.
The line captures attention by way of color compositions and photographically precise imagery. Specifically, the lightweight outerwear is embellished with picturesque scenes that effortlessly suggest a sense of wonder and adventurism. The remaining of the warm-weather collection relies on motifs that Jun Takahashi has been known to utilize — from the extreme elegance generated by a sophisticated and minimalist design to the incredibly edgy look of the punk-inspired stylistic elements. Without a doubt, the JohnUNDERCOVER's Spring/Summer 2019 offerings of lightweight outerwear and warm-weather clothing will serve as an artistic embellishment to any contemporary wardrobe.
Graphic-Heavy Lightweight Outerwear
JohnUNDERCOVER's Spring/Summer '19 Communicates Artistic Vibes
Trend Themes
1. Graphic-rich Lightweight Outerwear - Opportunity to disrupt the fashion industry by incorporating vibrant graphics and picturesque scenes into lightweight outerwear collections.
2. Artistic Men's Fashion - Opportunity to disrupt the men's fashion industry by infusing artistic elements and motifs into contemporary designs.
3. Photographic Prints in Apparel - Opportunity to disrupt the apparel industry by incorporating photographically precise imagery and scenes into clothing collections.
Industry Implications
1. Fashion - Opportunity for fashion brands to incorporate vibrant graphics and artistic elements into their collections to attract contemporary consumers.
2. Men's Fashion - Opportunity for men's fashion brands to embrace artistic vibes and experimental designs to cater to the evolving tastes of contemporary male consumers.
3. Apparel - Opportunity for apparel brands to explore the use of photographically precise imagery and scenes to create visually striking garments.