Thermoregulating Lightweight Apparel

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Kora's 'Neema' Line Offers Four-Season Outdoor Performance

Kora is known for pioneering the use of yak wool in high-performance clothing, and while online debates have persisted over the pros and cons of yak wool versus merino, Kora has well and truly rendered these deliberations obsolete with the launch of a lightweight apparel collection that combines the best features of yak wool, merino and CoolMax Eco, a cooling and moisture-wicking fabric made from recycled materials.

The ‘Neema’ collection wields this unique trio of materials to phenomenal effect, giving rise to a collection of apparel that will see through every season and let you enjoy moisture-wicking, breathability and unmatched temperature regulation that somehow cools you down when you’re getting too warm and vice-versa. The ‘Neema’ layers are wonderfully soft to the touch, making them an ideal base layer. Their rib-knit construction makes them stretchy and flexible whilst also ensuring they don’t bunch up underneath other layers.

These pieces also field perhaps the most scarcely believable and quietly prized trait of Kora clothing – natural odor-resistance, which allows them to genuinely be worn for days on end and still pass the sniff test, making them ideal for ultralight travel, camping and other outdoor adventures.

This lightweight apparel collection offers three styles available to both women and men, comprising a $90 short sleeve crew, a $95 long-sleeve crew, a tank and a relaxed-fitting beanie – all of which are lightweight and worthwhile additions to your outdoors closet.

"Drawing on the needs of daily shifts between chasing kids, working, and sneaking in some exercise, we found that we wanted a light base layer that would perform all day outside, inside, and around the city," said Kora founder Michael Kleinwort. "Neema offers all the benefits of yak wool in a fabric that’s lightweight, highly breathable, and easy to care for."
Trend Themes
1. Yak Wool-merino-coolmax Eco Convergent Apparel - Designing lightweight and breathable apparel with a unique combination of yak wool, merino, and CoolMax Eco offers superior temperature regulation and natural odor-resistance for a comfortable experience for customers across seasons.
2. Moisture-wicking and Odor-resistant Apparel - Building clothing line that is odor-resistant and moisture-wicking enables a more hygienic and comfortable experience for outdoor enthusiasts.
3. Sustainable Material - Developing clothing lines with sustainable materials such as recycled CoolMax Eco fits environmental concerns, promoting a conscious brand image.
Industry Implications
1. Sportswear Industry - Innovating and promoting convergence of materials in sportswear can give rise to disruptive opportunities and gain an additional market share.
2. Travel and Adventure Industry - Developing lightweight and odor-resistant clothing for the travel and adventure industry addresses the need for a more comfortable experience for long trips.
3. Sustainable Fashion Industry - Incorporating sustainable materials such as recycled CoolMax Eco in clothing lines within the fashion industry can spur innovation and appeal to an eco-conscious consumer base.

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