AUS-IONTM Lightning series has made eight new iron pans from Australia that are lightened and seasoned for consumers.
These pans are larger and feature dual-handle variants that can accommodate all oven sizes and cooking requirements. Each pan is made entirely of clean Australian iron. They are compact, quick-cooking, and made to last a lifetime. They are currently drastically discounted on Kickstarter with an exclusive price that starts at just $79 for a set of two.
To allow more people to upgrade their cooking with reliable, Australian-produced iron cookware, the brand removed every non-essential step and slashed its margins in half. What separates these pans from others is that the Lighting Range pans are indestructible and will never need to be replaced.
Long-Lasting Discounted Pans
The Lighting Series Has Created Eight New Dual-Handle Iron Pans
Trend Themes
1. Sustainable Kitchenware - Sustainability is a growing trend in the home goods market, and the AUS-ION Lightning series provides an opportunity to disrupt the affordable kitchenware segment with long-lasting, eco-friendly products.
2. Direct-to-consumer Sales - With its drastically discounted Kickstarter prices, the Lighting series demonstrates the disruptive potential of direct-to-consumer sales for high-quality kitchenware.
3. Minimalist Design - The Lighting series' stripped-down, dual-handle design represents an opportunity to disrupt the trend of overly-complicated, cluttered cookware designs.
Industry Implications
1. Cookware Manufacturing - Cookware manufacturers could learn from the Lighting series' efficient production process and focus on durability and sustainability rather than unnecessary features.
2. Direct-to-consumer Retail - As demonstrated by the Lighting series' success on Kickstarter, direct-to-consumer retail offers opportunities for affordable and eco-friendly kitchenware brands to reach a wider audience.
3. Sustainable Home Goods - The Lighting series represents a disruption to the unsustainable, disposable consumer culture of home goods, and demonstrates the potential for eco-friendly products with a long lifespan to thrive in the market.