Half Full Brewery, which is based in Stamford, Connecticut, teamed up with none other than the locally headquartered Cingari Family ShopRite supermarket chain in order to offer a delicious new light pilsner that is perfectly crafted for carefree summertime enjoyment.
The 'Grade Above Pilsner' takes the form of a pale lager that is created with pilsner malt before being fermented in a manner that guarantees crisp effervescence and wonderfully soft yet light texture. Bearing hues of red, white and blue for a decidedly patriotic appearance, this light was launched for summer availability exclusively at Cingari Family ShopRite locations in the Fairfield and New Haven areas.
"By combining our brewing expertise with their commitment to customer satisfaction, we have created a pilsner beer that captures the essence of summer in every sip," stated Conor Horrigan, founder over at Half Full Brewery.
Patriotic Light Pilsners
This All-American Pilsner is Designed For Warm-Weather Enjoyment
Trend Themes
1. Patriotic Light Pilsners - A trend of breweries collaborating with local supermarkets to create patriotic-themed light pilsners for summer enjoyment.
2. Carefree Summertime Enjoyment - A trend of breweries crafting light pilsners with crisp effervescence and soft, light texture for easy summer drinking.
3. Exclusive Brewery Collaborations - A trend of breweries partnering with specific supermarket chains to create unique beer offerings available only at select locations.
Industry Implications
1. Craft Brewing - The craft brewing industry can explore collaboration opportunities with local supermarkets to create exclusive, seasonal, and patriotic-themed beer offerings for customers.
2. Supermarkets - Supermarket chains can leverage their local presence and customer base by partnering with craft breweries to offer unique, limited-edition beer products to enhance the shopping experience.
3. Hospitality and Entertainment - Restaurants, bars, and venues in the hospitality and entertainment industry can incorporate patriotic light pilsners into their summer drink menus to attract customers who are looking for refreshing, seasonal options.