Natural Light created 'Naturdays' as a sessionable light lager with the flavors of ripe strawberries and fresh lemonade. The laid-back lager appeals to those who value a price point, a sweeter flavor profile and all-day refreshment—Natural Light also describes Naturdays as being perfect "for those who like strawberry lemonade... and drinking beer."
To express its bold yet relaxed spirit, the low-ABV lager is packaged in a bright 12-ounce aluminum can with pink flamingos. This animal, in particular, was chosen because the birds are "social creatures who embrace the Natty lifestyle."
With the rise of low-and no-alcohol products, consumers who are looking to lead healthier lives are opting for lighter beers with lower levels of alcohol.
Light Strawberry-Lemonade Lagers
'Naturdays' is a Sessionable Light Lager with a Refreshing Flavor
Trend Themes
1. Low-and No-alcohol Beers - Opportunity to create lighter beers with lower levels of alcohol to meet the rising demand for healthier beverage options.
2. Fruit-infused Lagers - Innovation opportunity to develop light lagers infused with various fruit flavors to appeal to consumers seeking refreshing and unique tastes.
3. Sessionable Craft Beers - Potential for crafting sessionable and flavorful beers that cater to consumers looking for all-day refreshment and more accessible drinking options.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity for beverage manufacturers to meet the demand for low-alcohol and fruit-infused beer options.
2. Craft Beer Industry - Innovative possibilities for craft beer breweries to create sessionable and flavorful beers that appeal to a wider consumer base.
3. Flavoring Industry - Opportunity for flavoring companies to develop and supply various fruit flavors to be infused into light lagers, catering to consumers seeking unique taste experiences.