Lifecake is a photo-sharing app that is targeted towards parents of young kids who want to chronicle and re-live memorable moments from their kids' upbringing.
The app allows parents to consolidate photos of their children from various sources into one simple and easy-to-use timeline. By scrolling through a stream of photos, parents can experience their child's growth progress in an enjoyable and simple way.
The London-based app has been so successful that photo giant Canon has acquired it, in a move that speaks to its desire to play a part in people's photographic experiences even if they're not using a Canon camera. Meanwhile, Lifecake is an example of how patterns of use of existing services can be leveraged to create entirely new products.
Family Photo-Sharing Apps
Lifecake Lets You Chronicle and Revisit Your Child's Growth Progress
Trend Themes
1. Family Photo-sharing Apps - Photo-sharing apps that cater to specific demographics such as parents with young children may become increasingly popular.
2. Consolidation of Photos - Consolidating photos from multiple sources can create a streamlined and seamless experience for users, leading to potential innovation in photo organization technologies.
3. Pivoting Use of Existing Platforms - Leveraging patterns of use from existing services to create new, innovative products is a trend that may become more popular in the tech industry.
Industry Implications
1. Tech Industry - The tech industry can capitalize on the increasing demand for family photo-sharing apps and offer solutions that cater to different demographics.
2. Photography Industry - The acquisition of Lifecake by Canon shows how established photography companies can expand their offerings to include photo-sharing apps and tap into new markets.
3. Consumer Electronics Industry - Established electronics companies can pivot their focus and leverage existing user behavior to create all-new offerings such as photo-sharing apps that cater to specific groups.