The real estate firm Related Companies partnered with the tech-infused hospitality platform Hello Alfred to offer residents a series of life-enhancing tools available through the custom platform, Life Simplified.
The Related Companies' residential rental buildings come equipped with staff members that will carry out specific tasks for the residents. Some of these specialty services include picking up and delivering groceries, restocking pantries and fridges, dry cleaning and laundry pick-up and the cleaning of the apartment. All of the hotel-level services can be arranged and managed through the brand's app.
In addition to the basic day-to-day duties, this platform also offers more niche services that hope to enhance the lives of the tenants, such as offering to help plan a rooftop barbecue or dinner party, baby proofing one's house or professionally decorating the living space.
Hotel-Level Apartment Services
The Life Simplified Will Order Your Groceries or Clean Your Room
Trend Themes
1. Customized Lifestyle Services - The integration of technology and hospitality allows for personalized and convenient services such as grocery delivery and apartment cleaning.
2. Residential Hospitality Platforms - Real estate companies are partnering with tech platforms to offer hotel-level services to residents, creating a new standard in luxury living.
3. Specialized Niche Services - Platforms are expanding beyond basic services to offer unique experiences like party planning and home decoration.
Industry Implications
1. Real Estate - Real estate firms can differentiate their properties by offering innovative services and creating a seamless living experience.
2. Hospitality - Hospitality platforms can expand their offerings by providing services to residential buildings, broadening their consumer base.
3. Consumer Services - Companies in the consumer services sector can integrate technology to offer personalized lifestyle services, catering to the busy lives of their customers.