Lift Seltzer, a company specializing in CBD and THC-infused beverages, has announced that it will now be selling its full range of drinks direct-to-consumer through Liftseltzer.com.
According to the company, the decision to begin selling direct-to-consumer arrives as a result of the increasing demand for its low-calorie microdose CBD drinks. Now, consumers can purchase Lift Seltzer online in three formats: a four-pack, a 12-pack, and a 24-pack. In addition, all of the brand's flavors -- Passion Fruit, Mango, or Blackberry -- will be available for purchase online.
"We’re excited to have a new way to get our amazing seltzers to consumers," said Mark Thever. "And to build our brand in a way that also supports a wider presence."
DTC CBD Seltzers
Life Seltzer Launches a New Direct-to-Consumer Purchasing Option
Trend Themes
1. Direct-to-consumer CBD Seltzers - The launch of Lift Seltzer's online shop for CBD-infused drinks creates opportunity for other beverage companies to shift to a direct-to-consumer model.
2. Low-calorie Microdose CBD Drinks - The increasing demand for Lift Seltzer's low-calorie CBD seltzers indicates an opportunity for companies to develop similar products that cater to health-conscious consumers.
3. CBD Beverage Industry - The growth of Lift Seltzer's direct-to-consumer sales highlights the disruptive potential of the emerging CBD beverage market.
Industry Implications
1. Beverage - The launch of Lift Seltzer's online store sets an example for other beverage companies to shift towards selling their products directly to consumers.
2. CBD - As Lift Seltzer expands their range of CBD-infused seltzers, there is potential for more businesses in the CBD industry to explore the market for innovative CBD beverages.
3. E-commerce - The rise in direct-to-consumer sales for CBD-infused beverages highlights the potential for growth in the e-commerce industry, especially for online shops that cater to niche markets.