Unfortunately, the world still runs a muck with racism and socioeconomic soft spots that are blatantly laid out in these LICRA prints.
Using paint chips as superficial categorical tools, the Publicis Conseil ad agency presents bold statistics pertaining to different skin colors. Urging the public to "do something about discrimination," these LICRA prints instill awareness with the intention of affecting a paradigm shift in society.
Stereotype Swatch Ads
These LICRA Prints Discriminate Statistics
Trend Themes
1. Racial Awareness - Disruptive innovation opportunities can be found in creating platforms and campaigns that raise awareness about racial discrimination.
2. Socioeconomic Inequality - Opportunities exist in developing solutions and initiatives that address and challenge socioeconomic inequalities.
3. Paradigm Shift - Disruptive innovation can be achieved by developing strategies and interventions that encourage a shift in societal attitudes and behaviors towards discrimination.
Industry Implications
1. Advertising - Disruptive innovation can be pursued within the advertising industry by developing creative campaigns that challenge stereotypes and promote equality.
2. Social Activism - There are opportunities for disruptive innovation in the social activism sector by leveraging technology and digital platforms to amplify voices and advocate for change.
3. Education and Training - Disruptive innovation in education and training can be pursued by developing curriculum and initiatives that promote inclusivity and address biases and discrimination.