Noise-Cancelling On-Ear Headphones

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The Libratone Q Adapt Offers 'CityMix' Technology

Between traffic, construction, and the general hustle and bustle of a downtown metropolis, ambient noise on city streets can be nigh on deafening, and the Libratone Q Adapt headphones are designed to let users control the degree to which sounds make it through. The on-ear headphones offer adjustable noise-cancelling technology, with settings designed for every situation that one might find themselves while on the street.

The Libratone Q Adapt headphones employ CityMix, a noise-cancelling technology specific to Libratone. CityMix offers four levels: Level 1 allows 80 percent of outside noise to penetrate, giving users an ambient soundtrack while letting them focus on the sounds around them (which is ideal for an activity like biking.) At the other end of the spectrum, CityMix Level 4 blocks out as much outside sound as possible, reputed offering less than 10 percent background noise behind one's music.
Trend Themes
1. Adjustable Noise-cancelling Technology - Disruptive innovation opportunity: Develop customizable noise-cancelling technology that allows users to adjust the level of outside noise penetration.
2. Citymix Noise-cancelling Technology - Disruptive innovation opportunity: Create proprietary noise-cancelling technology specific to a brand, offering different levels of noise penetration for various environments.
3. On-ear Headphones with Ambient Soundtrack - Disruptive innovation opportunity: Design headphones that provide an ambient soundtrack while still allowing users to focus on the sounds around them, suitable for outdoor activities.
Industry Implications
1. Audio Technology - Disruptive innovation opportunity: Develop advanced noise-cancelling technologies that enhance the audio experience and cater to different consumer preferences.
2. Outdoor Equipment - Disruptive innovation opportunity: Create specialized headphones that cater to outdoor enthusiasts, providing customizable noise-cancelling features for different environments.
3. Urban Lifestyle - Disruptive innovation opportunity: Offer headphones that address the needs of urban dwellers, providing an ambient soundtrack while still allowing awareness of surrounding sounds.

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