PUMA works in collaboration with British retailer and fabric maker Liberty of London to deliver a lightweight capsule of wearables for golfers. The golf branch of PUMA takes the British Open into consideration and the collection is led by blooming floral graphics. It is made up of elegant looks in the form of co-ed silhouettes of resistant apparel such as athletic tops, caps, footwear, and bottoms.
Performance is the leading focus of the capsule detailed with floral and paisley patterns complete with a tonal palette of black, navy blue, and green. Other items in the range include athletic silhouettes of zipped tops, tank tops, and skirts for women. For men, there are breathable poloo tops and shorts.
Floral-Adorned Collaborative Collections
PUMA Joins Liberty of London Launch a Golf Capsule
Trend Themes
1. Collaborative Collections - The collaboration between PUMA and Liberty of London showcases the disruptive potential of combining different brand aesthetics and target markets.
2. Floral Graphics - The prominence of blooming floral graphics in the PUMA x Liberty of London golf capsule highlights the opportunity for incorporating unique design elements into sports apparel.
3. Resistant Apparel - The use of resistant materials in the PUMA x Liberty of London golf capsule presents a chance for innovative advancements in durable activewear.
Industry Implications
1. Sportswear - The collaboration between PUMA and Liberty of London demonstrates how fashion and sports brands can come together to create stylish and functional apparel for athletes.
2. Fashion Retail - The launch of the PUMA x Liberty of London golf capsule showcases the potential for retailers to partner with well-known sports brands and expand their product offerings.
3. Textile Manufacturing - The use of unique floral and paisley patterns in the PUMA x Liberty of London golf capsule highlights opportunities for textile manufacturers to incorporate distinctive designs into their fabrics.