Tapes of shoplifters caught on candid cameras are commonly used as evidence for arrests, and if that were the case here the LG ‘Smart Thief’ surveillance reel would earn a charge for public display of clever advertising.
The black and white short that appears to be undercover security footage and features a suspicious man making sneaky backwards strides while staring down the apparently conspicuous cam. It’s a riveting sneak-peek that makes you wonder what the voyeuristic vid is going to reveal, but it’s not until the man exits the store carrying a super skinny-screened TV that the reason for his elusiveness becomes evident.
The LG ‘Smart Thief’ stunt is a pretty brilliant product demo that boldly backs up the companies claims of producing the ‘World’s Slimmest Television’. You may consider purchasing the thin television now for it’s steal-worthy specs, or at the very least, hit replay on their viral advertising video.
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