Shot on location in the surf town of Pismo Beach, California, the LF Stores Spring 2012 lookbook is full of summer heat and hipster cool. Shot by Los Angeles-based fashion photographer Daniel Kincaid, the catalog stars model Hailey Clauson. The American beauty was styled by Alexandra Sherman.
Clad in multi-hued denim, lace, simple loose tees and rebellious accessories, Clauson has a playful punk attitude. Her outfits are something a modernized, real-life Rainbow Brite might wear. Lounging on the beach during the day and partying it up in town at night, she continually keeps her look casual. Colorful brows by makeup artist Karina Moore and tousled locks by hairstylist Danielle Cedillo finish off the eclectic youthful ensembles.
Hipster Beach Catalogs
The LF Stores Spring 2012 Lookbook Stars a Casual Cool Hailey Clauson
Trend Themes
1. Surf Town Fashion - The LF Stores Spring 2012 lookbook showcases the trend of surf town fashion, blending youthful and casual styles with a colorful and rebellious twist.
2. Playful Punk Attitude - The catalog featuring Hailey Clauson highlights the trend of a playful punk attitude in fashion, incorporating multi-hued denim, lace, loose tees, and rebellious accessories for a modernized Rainbow Brite look.
3. Eclectic Youthful Ensembles - The LF Stores Spring 2012 lookbook captures the trend of eclectic youthful ensembles, combining vibrant colors, bold brows, tousled locks, and a casual beach-to-party style.
Industry Implications
1. Fashion Retail - The LF Stores Spring 2012 lookbook presents an opportunity for fashion retailers to tap into the market of surf town fashion and cater to customers seeking youthful and casual styles with a rebellious twist.
2. Makeup and Beauty - The trend of colorful brows showcased in the catalog opens up opportunities for makeup and beauty companies to create products and services that cater to individuals seeking unique and bold makeup looks.
3. Hairstyling - The LF Stores Spring 2012 lookbook highlights the demand for hairstyling services that can help individuals achieve tousled, carefree locks, presenting a disruptive innovation opportunity for hairstylists and salons.