Lexus’ ‘Solar Trees’ campaign for its Hybrid Drive technology aims to establish a connection between eco-friendly design and manmade beauty that rivals nature. In this promo, industrial designer Ross Lovegrove’s off-the-grid lily-like outdoor lights are the prime example of this blend between functional design and green sensibilities.
"Just because you’re environmental or thinking in a human way, it shouldn’t be all hippie and tree-hugging," says Lovegrove in the Lexus ad. His gorgeous solar trees make that point abundantly clear.
Beautiful Eco-Branding
Lexus ‘Solar Trees' Campaign Proves Green Design is As Impressi
Trend Themes
1. Eco-friendly Design - The use of sustainable materials and renewable energy sources in functional design.
2. Green Campaigns - Advertising campaigns that promote eco-friendly concepts and products.
3. Off-the-grid Lighting - The use of solar-powered or other renewable energy sources for outdoor lighting.
Industry Implications
1. Automotive Industry - The integration of hybrid or electric vehicles with sustainable design and marketing strategies.
2. Industrial Design - Incorporating eco-friendly elements into product and furniture design.
3. Outdoor Lighting Industry - Development of renewable energy sources for outdoor lighting solutions.